What makes Rachael Santiago with The Downtown Yoga Center a good neighbor?

Yoga is not merely an exercise; it is a holistic approach to wellness that nurtures the mind, body, and spirit. In this enlightening episode of the Good Neighbor Podcast, we dive deep into the world of yoga through the eyes of Rachael Santiago, co-owner of the Downtown Yoga Center in Johnson City. Rachael's passion for yoga began when she came to the studio as a client years ago. After falling in love with the practice, she transitioned into a teaching role, which would set the stage for her adventurous move into yoga entrepreneurship. In a unique twist, Rachael shares how yoga was not something she originally sought, but rather an unexpected path that led her to her dream job.

Rachael and her husband purchased the Downtown Yoga Center nearly two years ago, a decision that followed a spontaneous conversation sparked by the previous owner's news of wanting to sell. From that moment forward, Rachael transformed from a student into a business owner, managing a studio that not only offers a variety of yoga classes but also fosters a community. Her story exemplifies how risk can lead to fulfillment. She reflects on how scary it was to embrace this huge commitment but emphasizes that it’s essential to step outside one’s comfort zone to grow.

One of the highlights of this episode is Rachael's insights into common misconceptions surrounding yoga. Many people assume they need to be flexible to practice yoga, which is a myth she debunks. She explains how yoga can be beneficial for everyone, regardless of their physical abilities. People often think that flexibility is a prerequisite; however, yoga is ultimately about finding balance and listening to one’s own body. Rachael stresses the importance of accessible classes for beginners, ensuring everyone feels welcomed regardless of their prior experiences with yoga.

An interesting aspect of Downtown Yoga Center is its innovative approach to community building. In addition to traditional yoga classes, the studio also hosts "kitten yoga" in partnership with a local animal rescue. This playful concept allows participants to practice yoga while playful kittens roam around, adding a unique twist to the experience. Rachael emphasizes how this initiative brings joy and smiles, enhancing mental well-being and promoting animal adoption. Such community-driven efforts underline the studio’s commitment to social responsibility, engaging with local patrons in an authentic and meaningful way.

Marketing plays a crucial role in the success of any business, and Rachael shares her proven strategies of using social media and local community events to promote the studio. Especially during the summer months, events like "Yeehaw Yoga," where participants can engage in donation-based classes at a local park while enjoying a half-pint of beer, has significantly increased their clientele. By integrating fun and vibrant activities in the local community, Rachael demonstrates how connection and quality service are fundamental aspects of her marketing approach.

As the Downtown Yoga Center prepares to launch a unique reformer Pilates studio, Rachael reflects on the exciting yet nerve-racking journey of constantly evolving in the business sector. She expresses gratitude for the support she has received along the way, highlighting the importance of community in overcoming challenges and achieving success. The episode is not just about yoga; it’s about resilience, community, and the pursuit of passion. Tune in to this insightful conversation, where Rachael inspires us to embrace our journeys and underscores the notion that it's never too late to follow a dream.

To learn more about The Downtown Yoga Center go to:

https://www.downtownyogacenter.com/

The Downtown Yoga Center

(423) 232-9642