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The journey of healing from trauma takes many forms, and for Megan Loving, owner of Loving Counseling and Consultations in Greenville, Tennessee, that journey has become both a personal mission and a thriving business. In a recent interview on the Good Neighbor Podcast, Megan shared insights into her practice's specialized approach to trauma therapy and her own path to building a successful mental health practice from the ground up. Her story offers valuable lessons about persistence, believing in yourself, and the transformative power of therapy.
Loving Counseling and Consultations stands out for its dedicated focus on trauma treatment, particularly through the use of Eye Movement Desensitization and Reprocessing (EMDR) therapy. This brain-based treatment has gained recognition for its effectiveness in treating post-traumatic stress disorder and other mental health conditions. As Megan explained, EMDR involves recalling traumatic memories while engaging in bilateral stimulation – side-to-side eye movements, tapping, or auditory tones – to facilitate processing of traumatic material and reduce overall distress. Every therapist at Loving Counseling is trained in this powerful methodology, offering clients across Tennessee access to this specialized care through both telehealth and in-person sessions.
What began as a modest two-hour-a-day private practice has blossomed into a comprehensive mental health resource with six counselors and an office manager. Megan's journey started in November 2019 when, as a new mother seeking adult interaction while on leave from her school counseling position, she opened a small office for evening appointments. That initial step, taken while balancing the demands of caring for an infant, has evolved into a collaborative practice serving clients across age groups, from children to seniors. The growth represents not just professional success but also a testament to the growing recognition of mental health care's importance in our communities.
Perhaps most inspiring in Megan's story is her reflection on overcoming personal limitations. Self-described as "risk-averse," she credits her husband's unwavering support and her own persistence for helping her push past doubts and limiting beliefs. "I have found that persistence and finally catching up to believing in my own capability have been key to success," she shared during the interview. This personal growth parallels the journey many clients experience in therapy – learning to recognize potential rather than focusing on limitations. Megan's transformation from someone hesitant to take risks to a business owner who believes she can accomplish whatever she sets her mind to offers a powerful example of the personal growth that can come from facing challenges head-on.
Mental health professionals face their own struggles too, as Megan candidly admitted. "Even as a therapist, I know I avoided my own baggage for a long time," she revealed, highlighting that seeking help is a universal human experience, not a sign of weakness. This transparency about her own journey likely contributes to the judgment-free environment she and her team strive to create for clients at Loving Counseling. The practice's philosophy centers on increasing self-understanding and building resilience – ultimately working toward a goal where clients no longer need therapy because they've developed the skills to manage life's challenges independently.
For those in Northeast Tennessee struggling with trauma or other mental health concerns, Loving Counseling and Consultations offers a resource grounded in both clinical expertise and personal understanding. Though the practice maintains a waiting list due to high demand, they work diligently to connect with new clients as spots become available. Megan's journey from new mother seeking adult conversation to the leader of a six-counselor practice demonstrates that sometimes the most meaningful ventures begin with small, brave steps – a lesson that resonates whether one is building a business or beginning the journey of healing from trauma.
To learn more about Loving Counseling & Consultation go to:
Loving Counseling & Consultation
(423)930-9112
The Good Neighbor Podcast... Bringing Together Local Businesses & Neighbors of Tri-Cities, TN!
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Skip Mauney
Executive Producer, Good Neighbor Podcast: Tri-Cities
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