What makes Tommy Garland with Garland’s Horse Training a good neighbor?

Tommy Garland, owner of Garland Horse Training Services, brings over 40 years of expertise in training Arabian show horses at the national level. Based near Bristol, his business attracts clients from across the United States, showcasing the prestigious reputation he's cultivated in the specialized field of Arabian horse training. During his conversation on the Good Neighbor Podcast, Garland provided fascinating insights into this unique equestrian niche that combines athleticism, beauty, and versatility.

One of the most compelling aspects of Garland's approach is his dedication to dispelling common misconceptions about Arabian horses. While many people perceive these horses as "hot and crazy," Garland emphasizes that their temperament largely depends on breeding and handling. His experience suggests that Arabians can be quite manageable and versatile, excelling in various disciplines from Western pleasure riding to saddle seat competitions. This versatility makes them appealing to different riding styles and preferences, allowing trainers like Garland to specialize while still accommodating diverse client needs.

Garland's marketing approach demonstrates the evolution of equestrian businesses in the digital age. While traditional industry magazines remain relevant, he has embraced social media platforms like Facebook and Instagram to showcase his work. His professional journey includes hosting a television show on RFD TV and conducting clinics at major equine expos that attract tens of thousands of attendees. These opportunities allowed him to reach broader audiences and establish his expertise beyond the competitive show circuit. Particularly interesting is his observation about his typical client demographic: women over 40 who have always dreamed of owning horses but are only now able to pursue this passion as their children grow independent and their personal resources increase.

Perhaps the most valuable insight from Garland's interview is his "CPR" philosophy for horse training: Confidence, Patience, and Respect. This approach acknowledges both the human and equine sides of the partnership. Confidence must exist in both parties—the handler must believe in their abilities, and the horse must trust the handler's leadership. Patience counters our culture's demand for instant results, recognizing that quality horsemanship develops over time. Respect acknowledges that horses, like humans, have good and bad days, requiring flexibility and understanding. This holistic philosophy speaks to why Garland has succeeded in an industry that demands both technical skill and psychological insight.

Garland's relocation to the Bristol area five years ago represents a strategic business decision that enhanced his accessibility to clients. His location now serves as a convenient hub for customers traveling from Ohio, Georgia, Florida, and other regions. This geographic advantage highlights how rural businesses can thrive by positioning themselves as destination service providers rather than relying solely on local clientele. For entrepreneurs in specialized fields, Garland's experience suggests that strategic location decisions can significantly impact business sustainability and growth potential, even in niche markets like Arabian horse training.

To learn more about Garland’s Horse Training go to:

https://tommygarland.com/

Garland’s Horse Training Services

(804) 241-1717