What makes Hank Park  with Precision Prowash a good neighbor?

The Good Neighbor Podcast recently welcomed Hank Park, COO of Precision ProWash, to discuss the ins and outs of professional exterior cleaning services. With over 30 years in the industry, Precision ProWash has established itself as a leader in pressure washing services across Nashville and surrounding areas. What began as a one-man janitorial operation in 1994 has evolved into a comprehensive exterior cleaning company with a national footprint, four trucks, and approximately ten employees.

One of the most fascinating aspects of their business model is how they've successfully addressed seasonal challenges. During peak seasons, Precision ProWash focuses on exterior cleaning for both residential and commercial properties. However, they've cleverly pivoted to holiday light installation during the off-season. As Hank humorously noted, "there are no Clark Griswolds out there anymore." Instead of homeowners risking life and limb to decorate their homes for the holidays, Precision ProWash offers a complete service—designing custom light displays, installing them, taking them down when the season ends, and storing them for the following year. This diversification not only provides year-round income but also offers valuable services that address real pain points for homeowners.

The conversation took an important turn when Hank addressed common misconceptions in the pressure washing industry. The biggest myth, according to Hank, is that "cheaper is better." He explained that professional equipment—such as the $40,000 rig on the back of their trucks—is vastly superior to portable units purchased at home improvement stores. The difference isn't just about equipment quality; it's about effectiveness and long-term results. Hank noted that approximately nine out of ten customers who initially choose a cheaper competitor with portable equipment return to Precision ProWash within months to fix inadequate work. Beyond equipment, professional pressure washing companies offer vital protections that DIY approaches lack. Precision ProWash carries over $2 million in liability insurance, conducts background checks, and drug tests all employees. These measures protect both the company and homeowners from potential lawsuits or insurance claims.

The target customer profile for Precision ProWash varies between their commercial and residential services. On the commercial side, they've established strong relationships within the apartment industry through memberships in organizations like the Greater Nashville Apartment Association, National Apartment Association, and Tennessee Apartment Association. They've even dedicated an employee specifically to handling apartment quotes. For residential services, their sweet spot is homes valued at $350,000 to $400,000 and above—customers who prioritize quality over cost. These homeowners understand the value of professional maintenance, particularly when it comes to removing harmful mold and black streaks from roofs that can reduce a 30-year roof's lifespan by 5-6 years. To reach these customers, Precision ProWash employs a multi-channel marketing approach, including Facebook advertising, Google Guarantee (local services), pay-per-click advertising, Thumbtack, and Angie's List. However, about 25% of their business still comes from word-of-mouth referrals from satisfied customers.

As our interview concluded, Hank emphasized the core values that have sustained Precision ProWash for three decades. As a family-owned, Christian business, they stand 100% behind their work, promising to make things right whenever customers aren't completely satisfied. This commitment to quality and integrity has helped them build lasting relationships with clients across their service area. For listeners interested in learning more or scheduling a consultation, Precision ProWash can be reached through their website (precisionprowash.com), by phone (270-507-6227), or via their Facebook pages (Precision Pro Wash KY or Precision Pro Wash Nashville). Whether you need roof cleaning, driveway pressure washing, or holiday light installation, this long-standing local business offers professional solutions backed by decades of experience.

To learn more about Precision Prowash go to:

https://precisionprowash.com/

Precision Prowash

(888) 950-0915