Bob Watkins

Reviving History: Inside The Lincoln Theatre's Journey from Movie Palace to Modern Hub

October 15, 20243 min read
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Life's A Stage

This in-depth exploration of the Lincoln Theatre in Marion, Virginia, - a nearly century old theatre- reveals its fascinating history of revitalization. Executive Director Bob Watkins invites listeners behind the curtain to witness how this iconic venue transformed from a 1929 movie palace into a vibrant hub for live performances. This episode is a treasure trove for anyone passionate about the arts, history, and community-driven success.

The story of the Lincoln Theatre begins in 1929, when local businessman Charles Lincoln envisioned a movie palace for Marion. For nearly five decades, the theatre served as a beloved cinema, screening the latest films and becoming a gathering place for locals. However, in 1977, the theatre fell silent, laying dormant for years and gradually deteriorating. Despite its state of neglect, the community’s spirit remained unbroken. A dedicated group of local leaders, educators, and students banded together to revive this historic venue, establishing a 501(c)(3) foundation. Through their relentless efforts, they secured grants and raised an impressive $2.1 million for renovations. In 2004, the Lincoln Theatre reopened its doors, marking a new chapter focused on live performances.

Managing a nearly 95-year-old theatre is no small feat. Bob Watkins, in his multifaceted role as Executive Director, shares the daily challenges and triumphs of maintaining this architectural gem. His responsibilities span from securing grants and planning performances to engaging with patrons and overseeing building maintenance. Bob’s work is anything but monotonous, and his small team’s dedication plays a crucial role in the theatre’s success. Despite various hurdles, the Lincoln Theatre has grown to be a cornerstone of the community, attracting tourists and generating revenue for the town.

Bob’s passion for the arts and commitment to community engagement shine through in every aspect of his work. He emphasizes the importance of supporting local residents and businesses through the theatre’s programming. The Lincoln Theatre serves not just as an entertainment venue but also as a catalyst for community spirit and economic growth. Bob’s vision aligns perfectly with the theatre’s mission to be a beacon of culture and creativity in Marion.

Looking ahead, the Lincoln Theatre has exciting plans for its upcoming 100th anniversary celebration. Bob and his team are brainstorming a series of events to honor this milestone, paying tribute to the community’s efforts in resurrecting the theatre and highlighting its century-long journey. This celebration will serve as a testament to the power of community-driven success and the enduring legacy of this historic venue.

In addition to anniversary plans, the episode provides a sneak peek into upcoming shows and events at the Lincoln Theatre. From tribute artists to renowned performers like Rhonda Vincent and Gene Watson, there’s something for everyone. The theatre’s diverse lineup ensures that the arts remain accessible and engaging for all audiences, with community events like Thirsty Thursdays adding a local flavor to the programming.

Bob’s personal connection to the community and his love for live music further fuel his dedication to the Lincoln Theatre. When he’s not managing the theatre, he enjoys exploring the natural beauty of the surrounding area, including hiking in Hungry Mother State Park. His passion for both the arts and the outdoors reflects a balanced approach to life that resonates deeply with the community he serves.

In conclusion, this podcast episode offers a rich and detailed look into the Lincoln Theatre’s remarkable transformation and the passionate individuals behind its success. Bob Watkins’ insights and stories breathe life into the theatre’s history, underscoring the importance of community, dedication, and a shared vision. Whether you’re a history enthusiast, an arts lover, or simply curious about the inner workings of a historic venue, this episode is a must-listen. Tune in to discover how the Lincoln Theatre continues to shine as a timeless treasure in the heart of Marion, Virginia.

To learn more about The Lincoln Theatre go to:
https://www.thelincoln.org/

The Lincoln Theatre
117 E. Main Street
Marion, Virginia  24354
276-783-6092

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Executive Producer, Good Neighbor Podcast: Tri-Cities

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