A Decade of Passion, Flavor, and Purpose

Olive Oil Divine has been more than just a specialty food shop for over a decade—it’s a destination for culinary inspiration, a hub for community, and a testament to how passion can transform a business into something much greater. Founded by Greg and Shirley Mueller, the company has built its reputation by offering the finest extra virgin olive oils and aged balsamic vinegars sourced from around the world. However, what truly sets Olive Oil Divine apart isn’t just the exceptional quality of its products; it’s the heart and purpose behind the business.

In this special podcast episode, Greg and Shirley share the journey that led them to create Olive Oil Divine, diving into the origins of their world-class olive oils and balsamic vinegars, the meticulous sourcing process, and the values that shape their business. But beyond that, they reveal the personal side of their lives—their faith, their love for animals, and the mission that goes far beyond selling premium ingredients.

From the very beginning, Greg and Shirley set out with a clear goal: to bring authentic, high-quality olive oils and balsamic vinegars to those who appreciate great food and healthier choices. Their journey has taken them across the globe, seeking out the finest growers and producers in places renowned for their olive oil, including Italy, Greece, California, southern Georgia, and northern Florida. Every bottle of oil and vinegar on their shelves is carefully curated, ensuring that customers experience only the best flavors and nutritional benefits.

But selling olive oil isn’t just about the product—it’s about education. Shirley, in particular, has a deep passion for teaching customers about the benefits of using high-quality olive oil. Many people don’t realize that not all olive oils are created equal, and she loves helping them discover the difference that freshness, authenticity, and purity can make.

“It’s not just about health—it’s about flavor,” Shirley shares enthusiastically. “The right olive oil can completely transform your cooking, and once people experience that, they never go back.”

The couple takes pride in not only offering premium products but also giving customers tips, recipes, and knowledge that empower them to make healthier and more flavorful choices. They believe that good food is meant to be shared, and through their business, they’re helping people elevate their home cooking and dining experiences.

As the conversation unfolds, Greg and Shirley take listeners beyond the storefront and into their personal lives. One particularly endearing revelation is that they are proud “employees” of their seven cats—yes, you read that right. In their household, it seems the felines are in charge, adding humor and warmth to their daily lives.

“We may run the business, but at home, we’re just staff for our seven cats,” Greg jokes. “They keep us grounded!”

But beyond the lighthearted pet stories, there’s a deeper sense of purpose and faith woven into everything they do. Olive Oil Divine isn’t just a business—it’s a mission. They believe that faith and commerce don’t have to be separate, and their store serves as a place of connection, kindness, and encouragement.

One of the most unique features of Olive Oil Divine is the Divine Room, a dedicated space within the store where customers can step in for prayer, reflection, or simply a moment of peace. The room has become a sanctuary for those who need a quiet place to pause, reflect, and find comfort. Over the years, many customers have shared how much they appreciate this thoughtful addition, proving that businesses can serve a higher purpose beyond transactions.

“Our mission is not just to sell olive oil—it’s to serve people, in every way we can,” Shirley explains. “Whether that’s through food, prayer, or just listening, we want to be a place where people feel welcomed and cared for.”

One of the highlights of this episode is Greg and Shirley’s behind-the-scenes insights into how they source their oils and balsamic vinegars. Their commitment to quality means that they personally vet and test every single product before it earns a place on their shelves.

Their sourcing takes them across the world, working with expert producers in Italy, Greece, Spain, and even select regions in the U.S. They are constantly on the lookout for new and exciting flavors, and they emphasize the importance of building relationships with small-scale producers who share their passion for quality.

“Every bottle has a story,” Greg says. “When you taste our olive oil, you’re tasting the dedication and hard work of the people who made it. That’s something truly special.”

For anyone looking to take their cooking to the next level, this episode is packed with inspiration. Greg and Shirley encourage listeners to experiment with new flavors, try fresh olive oil in unexpected ways, and embrace the joy of cooking with high-quality ingredients.

Olive Oil Divine isn’t just about selling products—it’s about helping people fall in love with food again. Whether it’s drizzling a robust Greek olive oil over fresh bread, adding a dark, aged balsamic to strawberries and ice cream, or whisking together a zesty vinaigrette, their offerings provide countless ways to enhance everyday meals.

At its core, the story of Olive Oil Divine is one of passion, purpose, and community. Greg and Shirley’s journey proves that business can be about more than just profits—it can be a way to serve, connect, and bring joy to others.

For listeners who are eager to refine their culinary skills, embrace healthier ingredients, and learn from a couple who has turned their passion into a thriving, purpose-driven business, this episode is a must-listen. Whether you’re a home cook, a food enthusiast, or simply someone looking for a little inspiration, Greg and Shirley’s story is sure to leave a lasting impression.

And if you ever find yourself near Olive Oil Divine’s storefront, stop by for a taste, a recipe tip, or just a warm conversation with the Muellers. Who knows? You may leave with more than just a bottle of olive oil—you might just walk away with a renewed love for food, faith, and community.

To learn more about Olive Oil Divine visit:
https://oliveoildivine.com/
Olive Oil Divine
2517 N. Roan Street
Johnson City, TN 37601
423-707-7087