Customer First Flooring Done Right: Meet Jason Trim, Owner of BPS Southeast

Trust at the Core of Every Floor

Trust is the hidden layer beneath every great floor, and it has shaped Jason Trim’s entire journey—from his early days as a hands‑on installer to becoming the customer‑first owner of BPS Southeast in Western North Carolina and Upstate South Carolina. Jason learned the trade on real job sites, measuring, cutting, fitting, and fixing the details others overlooked. When he later moved into property management, his skill set expanded far beyond flooring. He worked with tile, paint, HVAC, plumbing, and electrical systems, gaining a full‑picture understanding of how floors interact with subfloors, moisture, and the realities of daily life. A beautiful plank means nothing if the prep beneath it is wrong or if the homeowner doesn’t know how to care for it. That perspective shaped his service mindset—one grounded in standards, transparency, and respect for every homeowner’s investment.

A Smarter Way to Choose Flooring

A major turning point in Jason’s career came when he took over a showroom and committed to a product system that organizes flooring choices by real‑world needs rather than brand hype. Every category has a purpose. Newton serves homeowners who need value without sacrificing construction quality. Proximity Mills is his go‑to for heavy use, pets, rentals, and high‑traffic homes where durability matters most. DOMA offers trend‑forward design for people who want style without compromising performance. Paradiso is for those who want high‑end woods and wools where craftsmanship and feel take center stage.

This framework cuts through the noise and helps buyers ask the right questions: What is my budget. How long do I plan to live here. Do I need waterproof performance. Will this floor face commercial traffic, restaurant spills, or teenage chaos. When people sort by lifestyle instead of logos, they choose confidently and spend smarter.

Jason’s approach also reinforces the importance of installation standards, because even the best product fails without proper preparation. His goal is always to match the right floor to the right home—not the most expensive option, but the one that will perform beautifully for years.

Installation standards are what separate a lasting floor from an expensive disappointment. Jason relies on NWFA guidance and real jobsite experience: flatness tolerances for hard surfaces, moisture testing on concrete, leveling where needed, and proper barriers to prevent cupping or gapping. He tells clients upfront that the best job is rarely the cheapest. Proper prep, certified installers, and proven adhesives cost more, but that investment protects against callbacks, failures, and voided warranties.

Quality is not just a product trait—it is a process. It includes subfloor evaluation, acclimation, expansion gaps, transitions, and a clear maintenance plan. If a contractor cannot explain each step, Jason believes it is time to keep looking.

Care does not end when the crew leaves. Cleaning mistakes are one of the most common reasons floors fail early. Online hacks that mix household chemicals can stain finishes, soften adhesives, or leave residues that attract soil. Jason’s advice is simple: use manufacturer‑approved cleaners, spot test in hidden areas, and avoid anything that promises instant results without explaining the chemistry behind it. Oiled wood needs periodic re‑oiling to maintain its luster. Waterproof floors still require respect for seams, and steam cleaning can force moisture into joints. The right routine preserves warranties and protects the look homeowners paid for.

This is why Jason emphasizes proper maintenance, because long‑term performance depends on consistent, informed care.

Flooring as a Relationship, Not a Transaction

Beneath all the technical details is a clear purpose: helping people understand why they need guidance in the first place. Big‑box aisles make complex choices look simple, but the wrong selection is expensive to live with. Jason would rather spend an hour learning about a family’s routines—dogs, kids, rental plans, forever‑home dreams—than sell a floor that does not fit their life.

That relationship‑first approach builds trust, reduces buyer’s remorse, and leads to referrals that mean more than any advertisement. Homeowners may not remember every specification, but they remember how their space feels when it works for their lifestyle. Floors carry every step, spill, and celebration. They deserve the same thoughtful decision‑making we give to kitchens and roofs.

Jason’s philosophy centers on customer experience, because flooring is ultimately about how people live—not just what they buy. When expertise meets empathy, homeowners stop guessing and start loving what they are standing on.

To learn more about BPS Southeast Flooring visit:
https://www.BPSSoutheast.com
BPS Southeast Flooring
Servicing Rutherford, Polk, Henderson and Cleveland County
828-532-2141